Teleplan came to us in May of 2009 with a unique challenge. They had just launched their first business unit that focused on selling directly to the consumer. They had already spent a nice sum of money with another SEO firm and did not have much to show for it.
At the time we started the project the consumer website had almost no organic search traffic, no revenue from organic search and no prospects of turning it around anytime soon.
Our Approach
SEOTA began a 12 month project to improve both organic search traffic an revenue from organic traffic.
- We started by changing the website taxonomy and link structure to better enable the search engines to access the content
- We added significant content to the service offerings
- We created a blog on the website
- We created an extensive off-site content network
- We built a significant amount of links into the site
The Results (were incredible!)
- First page rankings on all the Search Engines for the target keyword phrases
- Organic Search Traffic increase 1000%+
- New revenue from organic search increased 1000%+
- Taxonomy, site structure, social media in place for long term success
