Selling Cowboy Boots Online
Cowboy boots have a rich history and tradition in the American West, and when people think of cowboy or boots they usually think Texas. Texas is in the center of the western boot trade. Many of the top manufacturers and boot retailers call Texas home or their birth place. So does our favorite little Cowboy Boot Retailer, Bootcity.com
Boot City is one of the largest Independent Boot Retailers on the Internet
| URL: | http://www.bootcity.com |
| Design Touch up: | N/A |
| Optimized | Ongoing |
| Objective | Dominate Boot Sales Online |
Our Approach
We only optimized this site to be the best cowboy boot retailer on the Internet. The site is built for the user to quickly find what they are looking for and for the search engines ride roughshod over the inventory.
- We changed the Taxonomy
- We created a new link structure
- We created multiple blogs
- We created cowboybootreview.com to feed the site
- And so much more we can talk about.
The Results
| Sales: | 7 figures in new sales |
| Traffic: | A stampede: Up 1,000%+ |
| Search Engine: | 100's of top 3 search results |
