Quick Response Boxes & Google Places
One of the best tools for local SEO is Google Places, it is a requirement for local businesses to submit a Google review once they open up shop. Having patrons review your listing on Google Places is another way to send your listing up to the top of the search engines. As we know, more and more customers are using reviews to determine where they receive their products and services. More importantly, the new trend in mobile technology with the iPhone and the Android allow users to search directly on the Google Map for their nearest businesses.
By 2015, more U.S. Internet users will access the web through mobile devices than through PCs. On average, 15% of all searches on Google today are from a mobile device. How well are you catering to this mobile population? Make 2012 the year you optimize your search marketing, email marketing and website to focus on this growing mobile community. Read More.
Because of this recent survey, we are now leveraging the same technology to conveniently allow customers to add a Google Review. The following is how you can leverage the Quick Response box to get more Google Reviews for your business. Quick Response boxes are similar to a bar code but the difference is; more data is allowed to be coded or embedded inside the QR box. Quick Response boxes can embed URLs, YouTube Videos, contact information and much more. Smart phones are able to read these Quick Response boxes and direct the user to the location embedded. Smart phone users download the Quick Response application on their iPhone or Android and start scanning. Download the app here.
Here are a few examples of our clients QR Boxes for Google Locations: The first box is 380 Dental's Google Places QR box and the Second is Bob Stalling's Cars QR Box. Each box has the URL to Google Places and the companies URL embedded inside. Go Ahead...scan away (yes the scan works on computer and TV screens)! We encourage you to leave a 5 star review for each!
This tool can be used in many creative ways and combined with other top ways to get more Google Reviews. You can add signage in store and offer a discount to each person who leaves a review. If you're a physician, as your patients are sitting in the waiting room, suggest they leave a review while they wait for their appointment. These boxes can be added to email blasts and patients forms. This is one of the new forms of contact SEOTA is implementing for our clients going into the New Year. If your wondering how SEOTA can help develop your online presence, please fill out our contact form here.
This is an example of how you can place your QR code in your waiting room. Amanda Cox from Azure Med Spa designed this wonderful QR Code. Now when her patients are in the waiting room they can get social with Azure!
I spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private questions answered since we re-launched the system (just over a... 