Should you Link Build on Old Pages?

This episode of Whiteboard Friday with Cyrus covers link building on old pages. Old pages have already been indexed by Google and have been sitting stagnate for months or years. Cyrus goes over ways to add link juice to links sitting on old pages depending on if you have access to these pages. After SEOWizz, Jim Grice, studied the three categories of pages and links it is clear links on old pages are not as valuable as new.

Jim Grice concluded what we would already have guessed; the links from old content barely had impact. Like many SEO studies it’s extremely difficult to keep all variables constant; meaning different keywords are being targeted and they all have their own variables within their rankings. His results deviated enough to conclude text links and new content passes along the most link juice. Jim added text links with anchor texts to 15 of his blogs and the ranking spiked quickly. These rankings also dropped very quickly, he adds a side note; the site he was targeting now cannot be found. So this means Google devalued the links pretty quickly. I would not suggest link building on old pages unless you chance the content enough so it’s new in the eyes of search engines. Cyrus explains if you are dead set on linking from old content, change content and the title tag. If you don’t have the permissions to change the content, throw links from fresh pages to the old content page. This is clear reasoning why it is so important to keep fresh content on your site and pages. Click the icon on the right to watch SEOMoz Whiteboard Friday.

Quick Response Boxes & Google Places

One of the best tools for local SEO is Google Places, it is a requirement for local businesses to submit a Google review once they open up shop. Having patrons review your listing on Google Places is another way to send your listing up to the top of the search engines. As we know, more and more customers are using reviews to determine where they receive their products and services. More importantly, the new trend in mobile technology with the iPhone and the Android allow users to search directly on the Google Map for their nearest businesses.

By 2015, more U.S. Internet users will access the web through mobile devices than through PCs. On average, 15% of all searches on Google today are from a mobile device. How well are you catering to this mobile population? Make 2012 the year you optimize your search marketing, email marketing and website to focus on this growing mobile community. Read More.

Because of this recent survey, we are now leveraging the same technology to conveniently allow customers to add a Google Review. The following is how you can leverage the Quick Response box to get more Google Reviews for your business. Quick Response boxes are similar to a bar code but the difference is; more data is allowed to be coded or embedded inside the QR box. Quick Response boxes can embed URLs, YouTube Videos, contact information and much more. Smart phones are able to read these Quick Response boxes and direct the user to the location embedded. Smart phone users download the Quick Response application on their iPhone or Android and start scanning. Download the app here.

Here are a few examples of our clients QR Boxes for Google Locations: The first box is 380 Dental's Google Places QR box and the Second is Bob Stalling's Cars QR Box. Each box has the URL to Google Places and the companies URL embedded inside. Go Ahead...scan away (yes the scan works on computer and TV screens)! We encourage you to leave a 5 star review for each!

This tool can be used in many creative ways and combined with other top ways to get more Google Reviews. You can add signage in store and offer a discount to each person who leaves a review. If you're a physician, as your patients are sitting in the waiting room, suggest they leave a review while they wait for their appointment. These boxes can be added to email blasts and patients forms. This is one of the new forms of contact SEOTA is implementing for our clients going into the New Year. If your wondering how SEOTA can help develop your online presence, please fill out our contact form here.

This is an example of how you can place your QR code in your waiting room. Amanda Cox from Azure Med Spa designed this wonderful QR Code. Now when her patients are in the waiting room they can get social with Azure!